It is not uncommon to have multiple people involved with Google Analytics, accessing different data sets. Google Analytics – for digital marketers, this is our go-to tool for tracking website traffic, understanding visitor behaviors and measuring the effectiveness of marketing efforts.A word of caution on the latter, when reviewing these items, ask yourself if you as a company have ownership and control over the domain, because you should.
They often can be held by your agency of record. Many times, depending on the size of your company, these items are held within your IT department. Whereas your hosting company is where your site physically lives. A domain registrar is where you purchase your domain name from. Domain Registrar and Hosting – often, these are not always held by the same company.Consider this your foundation of who has access to the backend of your site and what they are allowed to do. These CMS platforms all have an access point with usernames and passwords. Website access – most websites are built on top of a content management system (CMS) such as WordPress, Craft, Shopify, Magento, Joomla, Drupal, the list goes on.When it comes down to the accessibility portion, it is recommended that you make note of what level of access that person has as well.Ĭonsider the following list as a primer for your own internal audit: Put together a simple spreadsheet that lists out the application or platform, how someone would access it via a specific login link, what the function of that application is, and who has access to it. When trying to understand what platform or application might fall into a segment of your digital marketing strategies, it is recommended that you start with what your team uses on a day-to-day, or even monthly basis. In order to develop a crash plan, you first must understand what the platform is and who has access to it. Properly Audit your Digital Marketing Stack Not only do they pose a potential threat for security but this could also slow down a project going to market. Knowing and documenting who has access to your digital marketing channels is equally important for security and growth.įrom an agency perspective, these are some of the most overlooked items by marketing teams. While much talk and time is spent on this subject matter, often overlooked is the information that marketing teams have access to that are nearly as critical as backing up your company files. It’s also a function of security, should the unfortunate happen, which is a data breach. These processes in our business world are what provide us with the flexibility to have team members around the globe, all working on and accessing the same information. Typically this includes a form of off-premise data backup that allows you to access the information from anywhere. Databases and information that need to be connected and backed up in order for us to run our businesses in a global economy. In business, we think of a “crash plan” as it pertains to the backup of our critical infrastructure.
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